In the world of business, there is only one cardinal truth; customers equal business. If you don’t have the customers, then you don’t have the business. If you don’t have the customers, then you won’t have the business for very long. This is why the 20 th and 21st centuries have been the centuries of advertising. As consumers, people are inundated with requests to buy products or be a part of a business. Companies spend millions to get people to buy their products. So, what can you do when you are a small business? Can you spend millions to get those customers? Not likely.

What you can do is provide your customers with something they will like and appreciate; customized ceramic mugs. These mugs can be a part of any small business marketing plan because they are cheap and effective. How can something that does not cost much, like customized ceramic mugs, be so effective? The answer comes in their long, pardon the pun, shelf life. When we look at newspaper ads, they last a few days to a couple weeks. A few hundred or thousand people see these, and even less actually act on the ads. So, for $200 to $2,000, you have brought in 50 customers to your business. Television ads bring in more people, say 200, but they cost as much as $10,000. That is often more than a small business can afford. Promotional items like customized ceramic mugs on the other hand are much cheaper. They cost $10 and they can bring in 20 customers. That is the only type of marketing that actually brings in more people than dollars paid. These people may be spread out over months or years, but they come in nonetheless.

Promotional items stick around for years. They sit on shelves in homes and are brought out when they need to be used. With customized ceramic mugs, they are brought out for coffee and drinks and others see your logo and company name on them. This can go on for a decade and that allows more and more people to see your business logo. So, you can buy a customer a mug now, and still be reaping the benefits years down the road. Not bad for ten dollars.

If you want an effective marketing plan for your small business, then you should look at marketing yourself through promotional items like customizable ceramic mugs. These mugs can be many different colors and designs, and they can feature everything from your company logo to your customer’s name. By giving away these mugs, you help to create customer loyalty and develop a long business relationship that can go on for years to come. There are few other types of advertising that can do this, and do it so well. Don’t ever underestimate the power of promotional items in your own small business marketing plan for your company. It is effective, cheap and you feel the rewards for years.